RollMaster is an international flooring software company. They have built a robust business management software specifically for the unique needs of flooring businesses. Before we started working with RollMaster, their website was dated and their online advertising lacked cohesive branding. They needed an online presence that reflected their high-tech software and the significant impact it has on their partners’ flooring companies.

Our Solution

Before we started building the new RollMaster website, we researched and created a detailed marketing strategy and customer personas. From this, we were able to craft their fully custom website in a way that would suit all of their clients varied needs, and spotlight their unique selling points.

We refreshed the RollMaster branding with our bold website design. The RollMaster software is high-tech and has a high impact on the flooring businesses that use the program. With this in mind, we created a modern and clear website that is easy to navigate. We updated the colors and icons to create a modern, eye-catching appearance.


Custom Icon Pack

Customer Testimonial Videos

Our design focuses on sharing highly valuable customer testimonials throughout. To show off their many satisfied customers, we worked with RollMaster to produce and publish interviews with real users of RollMaster software. We used these testimonials throughout the site and for each market sector so that users can hear directly from business owners and managers in the same field.


Digital Marketing

To help RollMaster grow their business and find new leads in their niche market, we design and facilitate Google and Facebook ads. With these ads we are able to target people in their unique market and bring in new website visitors, and new leads. We enable thousands of flooring professionals to find and engage with the RollMaster brand every month through our marketing efforts.